West Bohemian Gallery
Submitter: West Bohemian Gallery in Pilsen
Cooperation: Martin Bušek
Not realised (2008)
The very essence of this design is not only a powerful logo, but especially a system.
The entire concept relies on the perception of the museum as a research, educational and collection-creating institution with a long tradition which is at the same time a vital and constantly evolving organism.
The logo is a vertical grid, a simple and robust shape composed of subtle lines. The play of contrasts creates tension from which rises a true contemporary and impressive logo. Its shape refers to a picture frame, the multiplication of squares evokes the process of collecting works of art and also the scientific work in the institution.
The grid represents a spine of a wider system unwinding an endless number of its colour versions. They are formed by mixing six basic colours of the logo within the grid.
The composition of the logo colours results from the structure of colour spectrum. Human eyes cannot see light as it is, rather it is light that enables our eyes to see. Light is and has been traditionally perceived as an equivalent of learning and culture (Comenius, well known are the expressions to enlighten, illuminate or shed light on).
That is why the logo refers to the character of the institution of a gallery and the character of art itself.
The logo’s application is wide: the expressive visual style is obvious and recognisable at first glance.
Botanica font family (Suitcase Type Foundary)
Basic colour scheme:
White ( CMYK: 0% Cyan, 0% Magenta, 0% Yellow, 0% Black)
Black ( CMYK: 0% Cyan, 0% Magenta, 0% Yellow, 100% Black)
Transparent lacquer (white in the design, eg. business card)