Meta o.s., brand implementation
Submitter: Meta o.s., Praha
Design: Štěpánka Bláhovcová
Award: European Design Awards, Silver for the annual report 2008
German Design Award 2012 Nominee for the annual report 2008
Meta, annual report
Each year the look of the Annual Report is somehow connected to the theme of school. In the past years it resembled a children’s notebook and a class register.
The 2009 Annual Report looks like a Czech language exercise book for the third grade - 2008 was the third year of the existence of the organization.
The basis of the annual report is a fictional exercise book of the Czech language (created for this purpose) for the third grade of the basic school, partly “filled in and drawn over by someone”, with "sticky notes". I chose the Czech language exercise book because the knowledge of the language is one of the conditions necessary for the successful integration of foreigners. Remaking the exercise book into an annual report makes for a number of puns and incidental jokes.
Illustrating an idea "Stereotype-free education." I am also showing unrealized idea of "Breaking stereotypes T-shirt" with a stereotype figures of the people of varoious nationalities settled in the Czech Republic.
Webpage for czech teachers. The aim is to help to share our and their konw-how.