The Bitch

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Book and campaign

Design and concept: Štěpánka Bláhovcová
Cooperation: Anna Citterbardová (typography)
Size: 200 mm . 200 mm
Realised: as a BA thesis 2006
Published: 2009 by Gallery Ltd. / ISBN 978-80-86990-93-4


Awards: Audience Award, 23rd Internationl Biennale of Graphic Desigh, Brno
European Design Awards 2010, Silver for Illustrations
German Design Award 2012 Nominee

Originally created as 2006 bachelor thesis on Faculty of Art and Design, lately published by Gallery Ltd.

“Bitch” is a short story by Roald Dahl arranged as a whole book. As this story uses the motif of a pheromone scent, the book comes with the fragrance, offering a sample vial of this scent. This was not an idea of the producer, but the designer. For this purpose there is a slit in the book cut in the mass and a vial with the number of the scent (as mentioned in the story) is placed in it. The whole layout of the book is designed around the slit in the middle – the composition of the typefaces is set in two columns and the fragrance is built into the illustrations.
In the middle of the book there is a short fictional advertisement which celebrates the power of this new pheromone scent. The colours chosen – red and pink with creamy white underscore the erotic elements of this book with a hole.
In the campaign wich was not realized in the whole I quote the rhetoric techniques and principles of cosmetic companies. I was inspired by the Hugo Boss campaign for year 2006: Slogans celebrating female emancipation hand in hand with pictures of emaciated models showing off vulgar distracted face expressions.
Also a short video animation was realized and you can watch it here.

Book and campaign

Design and concept: Štěpánka Bláhovcová
Cooperation: Anna Citterbardová (typography)
Size: 200 mm . 200 mm
Realised: as a BA thesis 2006
Published: 2009 by Gallery Ltd. / ISBN 978-80-86990-93-4


Awards: Audience Award, 23rd Internationl Biennale of Graphic Desigh, Brno
European Design Awards 2010, Silver for Illustrations
German Design Award 2012 Nominee

Originally created as 2006 bachelor thesis on Faculty of Art and Design, lately published by Gallery Ltd.

“Bitch” is a short story by Roald Dahl arranged as a whole book. As this story uses the motif of a pheromone scent, the book comes with the fragrance, offering a sample vial of this scent. This was not an idea of the producer, but the designer. For this purpose there is a slit in the book cut in the mass and a vial with the number of the scent (as mentioned in the story) is placed in it. The whole layout of the book is designed around the slit in the middle – the composition of the typefaces is set in two columns and the fragrance is built into the illustrations.
In the middle of the book there is a short fictional advertisement which celebrates the power of this new pheromone scent. The colours chosen – red and pink with creamy white underscore the erotic elements of this book with a hole.
In the campaign wich was not realized in the whole I quote the rhetoric techniques and principles of cosmetic companies. I was inspired by the Hugo Boss campaign for year 2006: Slogans celebrating female emancipation hand in hand with pictures of emaciated models showing off vulgar distracted face expressions.
Also a short video animation was realized and you can watch it here.